Do you feel marketing be it digital or traditional is just to sell things?
Are you interested to learn more about Marketing?
I understand you clicked on this article as the title was very relatable, To some extent marketing is to sell things but it is not just a trick. In this article, I will try to explain more about Marketing, Digital Marketing, and what are the things involved to be a successful marketer.
What is marketing?
Marketing is not an art or a trick it’s more of science that starts even before the product creation. Marketing starts with understanding the customer needs that lead to product creation that fits well. You might have heard this in some movie or a TV show “being at the right place at the right time”. Similarly in the case of marketing also we can say sending the right message (Ads) to the right person at the right time.
Marketing is an ever-green field as it has a long shelf life than any other field of jobs. As marketing is rooted in human psychology and understanding the market. Hence if you know how to sell then you will have a safe career.
What is Digital Marketing?
You might have heard the term Digital marketing either on youtube or read it somewhere. Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes but is not limited to email, social media, and web-based advertising.
There are different components or we can say tools to Digital Marketing, below are a few of them.
– Social media marketing
– Affiliate marketing
– Email marketing
– Search engine optimization
– Content marketing
– Paid advertising
To sum it up in Digital Marketing usually a limited or a specific group of people are targetted but in the case of Traditional marketing, a wide range of people are targetted like TV, radio, or newspaper ads.
What is CATT Marketing Funnel?
This is one of the basic frameworks used by Digital Marketers to achieve a successful transaction. the Basic rule of CATT is Wealth =n ^ CATT.
Where ^ denotes power. Where your niche (n) will be successful and powerful with the CATT you will apply.
N — Niche. The unique offering you have for your audience.
C — Content. Create useful content, blogs, emails, videos, podcasts, webinars, posts, and much more to generate leads.
A — Attention, pulling traffic to your content. Also through social media ads etc.
T — Trust. Personalize your communication in emails and build trust with the audience.
T — Transaction. Convert leads into customers.
What is Integrated Digital Marketing?
Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies or the types of Digital marketing mentioned above to form a cohesive online approach for your business.
Instead of sticking with only one of the strategies like email marketing in Integrated Digital Marketing we use the paid ads and use the collected leads, targeting them for email/social media marketing. Also, use SEO optimization to direct traffic to my content to achieve conversions.
What is Personal Branding?
The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
I know the definition is too bookish so to make it easier to understand let me explain differently. People like to hear from people than companies. We are curious about people that’s human nature. That’s why people are more interested to know what’s happening with their friends, enemies, neighbors, or celebrities. In the case of marketing also it is similar if you put blogs, posts on social media you will get a better response than you creating an account as a company and post the same content.
But to make your brand efficient you can follow the below steps under the Mass trust Blueprint which will help to achieve your goals.
LEARN: learn new your skill by understanding the concepts, facts, and practice
WORK: work on the newly learned skills and gain some experience.
BLOG: Start a blog, write about your own experiences and learnings just like this one 😉
CONSULT: Once you have gained enough experience start your consultation service and help others.
MENTOR: Mentoring will help you in taking your game to the next level because as you are mentoring someone now you need to understand every concept with a deep level of understanding so that you can teach others.
STARTUP: Start your venture, hire a team, build a product and get it out in the market, use the customer reviews to update your product don’t wait for making the perfect product.
There are many other important factors to keep in mind before starting your career in Digital marketing. As per me below 2 needs the most attention.
Communication skills :
When I say Communication skills this does not mean that you should have sophisticated English, but you should be able to efficiently transfer your thoughts to your clients be it in written or verbal that’s the most important skill to learn. You can improve your communication by watching various English TV shows or movies try to learn new words and understanding the dialogues in which way/situations they were used.
Niche selection :
Niche selection is the hardest part of your Digital marketing career. This should be unique or a field with a good audience number and low competition. The Most important is that you should love to do that otherwise you will lose interest too soon or you won’t be able to make an impact on your sales.
In conclusion, I hope I helped you understand that Marketing is not a trick or a scam it’s the science of selling a product to the right people at the right time. I also covered some basics of Digital marketing like the types of marketing, CATT framework, integrated digital marketing, and personal branding with Mass Trust blueprint.
If you are interested to learn more about Digital marketing you can join the internship at https://deepak.me/internapply. This whole article is part of the assignment under the same program.